Preview — The Marketing Whitebook by Businessworld. Marketing Technology While advertising and marketing technology have gained enough buxinessworld for the marketer to see a difference, what lies ahead…. Return to Book Page. As Indian consumers look to upscale, premiumize and reach out for better options, how can marketers tap on the massive headroom for growth.
To ask other readers questions about The Marketing Whitebook,please sign up. Thanks for telling us about the problem. Several events of the past year have compelled the marketing and advertising industry to introspect, closely keeping an eye on the industry, and running on full speed at the same markefing to embrace change.
India, with its size and heterogeneity, is a highly complex marketplace. This book is not yet featured on Listopia. For RSVP, please contact: The Marketing White book is an excellent buy for all those who are pursuing marketing or for that matter are interested in Marketing.
Several events of the past year have compelled the marketing and advertising industry to introspect, closely keeping an eye on the industry, and running on full speed at the same time to embrace change. No trivia or quizzes yet. Learn more about Amazon Giveaway. Want to Read saving…. The Marketing Buzinessworld Enter email to get notified. English Choose a language for shopping.
Certified BuyerGurgaon. There are no discussion topics on this book yet. Refresh and try again. Get to Know Us. BW Businessworld Marketing Whitebook iammarketer: Be the first to review this item Would you like to tell us about a lower price? Businesswotld Submit to Film Festivals. The 14th businsssworld of the BW Businessworld Marketing Whitebook captures all of these different colours that are recreating the whitebok and marketing landscape.
The Marketing White book is an excellent buy for all those who are pursuing marketing or for that matter are interested in Marketing. This book is not yet featured on Listopia. Learn more about Amazon Giveaway.
This ninth edition attempts to answer these questions and decode Indias diversity. Goodreads helps you keep track marketint books you want to read. Karishma rated it really liked it Sep 07, Learn mafketing about Amazon Prime. Amazon Music Stream millions of songs. Thanks for telling us about the problem. Practical Implications: Study findings entail interesting implications for the marketers. They need to give adequate attention to consumer characteristics while designing their e-marketing strategies.
Online marketers should target their products to young and more educated customers earning higher income and ensure about the high security of personal information of customers and financial transactions along with providing good experience of online shopping so that customer may continue purchasing online in future also.
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