This means access to a full range of custom design and data export options. With Google Forms, it's easy to export data as it automatically syncs with Google Sheets.
With the ability to incorporate free skip logic, add photos and videos, and include collaborators, Google Forms is a sure pick for smaller businesses who want a complete range of features within a simple interface.
Alchemer offers 3 free surveys with unlimited questions on their free plan. However, you can only collect responses per survey, so it's best to use this tool with very targeted groups, such as a specific internal team or a select group of customers who recently purchased a product.
With SurveyLegend, you'll get unlimitied surveys, questions, and responses with email sharing or embedding options. Paid versions are a good choice for larger enterprises and are used by companies like Samsung and Airbnb. That being said, you can still customize your survey's design with the free version, giving your survey the same, enterprise-level quality. While the paid versions of Zoho Survey offer a plethora of valuable features -- multilingual surveys, offline surveys, advanced reporting, etc.
With this option, you can create unlimited surveys, but each one is restricted to 10 questions and responses. This is a good option for smaller businesses who need to create quick, short surveys without any extra pizzazz. With Crowdsignal, there's no limit to the number of surveys, polls, and ratings that you create. The interface is easy-to-use and includes 14 types of questions including multiple choice and Likert scales.
There's also capability for conditional branching for multiple survey path possibilities. The free version is capped at data points that you can collect before an upgrade to the premium plan.
Survs is not just great for creating surveys but also distributing them across multiple channels with sharing options for email, website embeds, social, via a link, and even manually.
The survey maker itself allows for skip logic, pre-filling answers, and piping to help with personalization. You'll be able to create unlimited surveys and collects up to responses for each one. This tool is unique in that it uses artificial intelligence to analyze what you type so that it can suggest the question type and design for you.
This makes the survey building process quick and easy. Surveying customers is just one piece of building a feedback system that will inform your customer experience efforts. Now that you have a tool to collect responses, you can start gaining valuable insights. And what you do with them is up to you. Editor's note: This post was originally published in September and has been updated for comprehensiveness.
Originally published Mar 10, PM, updated November 23 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software. Operations Hub Operations software. App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? Between the two, Zoho Survey emerged as a surprisingly powerful package that could hold its own against apps that took the SurveyMonkey approach.
And I recommend it even for those who don't use the other Zoho apps. On the other hand, working with some other products was less pleasant even though they included strong feature sets. These included the powerful Checkbox Survey and the midrange Outside Software eSurveysPro and Toluna QuickSurveys, the latter of which is offered by and integrated with the global survey consumer panel of Toluna.
WorldApp KeySurvey, while not as awkward as some of these other products, could do much to modernize its UI. However, it has some redeeming features geared toward enterprise users, such as advanced administrative access control, in-depth and customized panelist management, and a strong focus on reuse.
In the end, there was one product that stood above all others and that was Qualtrics, which earns our Editors' Choice. Its unique UI, while initially more overwhelming than other products and occasionally requiring more steps than in competitive offerings, does an excellent job of providing a wide array of options while enabling direct access to survey questions.
Other powerful and clever touches abound as well. For example, while many packages provide the ability to preview what a survey looks like on a desktop or a mobile device, Qualtrics does simultaneous and synchronized previews of both, side by side. And there was simply nothing in any other package that could compare to the power of its "Survey Flow" capability for tracking what can be a twisted path through complex surveys.
Qualtrics also has an excellent reporting feature, including a number of advanced statistical analysis and semantic analysis of textual responses as well as robust report formatting. Alas, while there are elements of Qualtrics that would be of near-universal benefit, only those individuals creating the most sophisticated surveys can justify its off-the-charts cost.
Like a full-frame photo professional's digital single-lens reflex DSLR camera, Qualtrics is not the best choice for novice online survey designers. It provides very little hand-holding or wizards like other tools do. Many of these offerings provide rich toolsets for survey design and a number of amenities to create better-designed surveys, starting with a range of questions.
However, designing, executing, and analyzing the results of high-quality surveys can still require a level of expertise that can be gotten through extensive training. Indeed, while my reviews didn't discuss acquiring and evaluating survey samples in-depth, as they are only incidental to the tools, this is a discipline in and of itself. Hence, it's no accident that SurveyGizmo offers a rich support library filled with many examples and videos, a vibrant community of users, and in-person training events that are held several times per year in different parts of the country.
Qualtrics hosts an annual online conference that brings in speakers to discuss different trends in surveying. If you want to ensure that people with the most intimate knowledge of your survey tools are designing your surveys, a number of the the tools companies offer professional survey design services, including Qualtrics, SurveyGizmo, SurveyMonkey, and Toluna QuickSurveys.
The prices of these survey design services must be individually negotiated. It's an option to consider if there's need for a survey that requires extensive custom programming beyond a company's available resources or expertise. Have any questions about how online survey tools help you engage with your customers? Join the [email protected] discussion group on LinkedIn and you can ask vendors, other professionals like yourself, and PCMag's editors.
By Ross Rubin June 8, , 3 p. Top Picks. Salesforce has long been the CRM solution to beat. This pioneering platform excels with a stellar feature set as well as an ever-widening set of innovations, including AI, and ease of interoperability with a long list of Salesforce partners.
Latest software reviews, specification match up, price comparisons, editor and user ratings from PCMag. Previously known as PC Magazine. How to Choose the Right Business. Our Pick. You also get a day free trial.
Zoho Survey allows you to create intuitive surveys in minutes and reach audiences on every device platform. It also offers results in real-time in a graph-based format for easy understanding. It also offers over 25 question types to create unique questionnaires and multilingual surveys. Reaching your audience is also pretty easy through web links, email campaigns, custom domain links, and more.
Next, collect survey results and embed them on your websites and emails. Finally, you can analyze reports and make smart decisions. Zoho Survey offers numerous types of smart reports, including real-time reports, filtered responses, custom reports, cross-tab reports, etc. Nicereply gets real-time feedback using branded one-click surveys. You can customize them and additional questions to the in-built stunning templates. Use its Net Promoter Score to find out your loyal customers and grow more users around them.
It offers loads of themes and colors to match your logo and branding. You can use all the customization features without any coding knowledge. You also get a days free trial and a free live demo. If you need more than responses, you can contact the sales team for a custom pricing model. Suitable to collect customer feedback and uncovering essential insights for businesses On request pricing.
Pulse Insights gets to the heart of your customer experience by asking contextual questions when it comes time to conduct surveys. You can also customize your survey form, so it looks and feels valuable. It also offers a host of customization options, including themes, colors, and logos, to meet your branding guidelines. Pulse surveys also promise to help you ramp up the response rate by up to 10 percent. You can also share your forms across every enterprise channel. Google Forms is one of the most popular names for a free online survey tool.
Its drag and drop user interface lets you create a survey within minutes. On top of that, you can customize its pre-built templates to design forms to align with your requirements.
You can also connect the collected data to other Google products. At the same time, your respondents can also upload a file as a response to your survey. On top of that, it offers a variety of different types of questions, including multiple voice, short answers, and dropdown. Survey tools are applications that enable the collection of feedback from a targeted sample or population via a computer. This software helps researchers, businesses, and freelancers conceptualize, design, and analyze surveys.
Most of the survey tools also offer drag-and-drop tools to design survey forms easily. They also offer distinct advantages over manual surveys, especially when it comes to speed and accuracy levels. Every business or individual has different aims when it comes to surveys. For example, an eCommerce company may want to survey their recent purchasers about a particular product. A blogger may want to survey their email list to come up with ideas for future blog posts or an online course.
Or a SaaS company could survey their users to better understand which product updates to release. However, no matter the type of survey, there are a few features that are essential to any online survey software. Here are some of them. A good online survey software must allow users to analyze the collected data and draw actionable insights. For example, SurveyMonkey allows you to perform sentiment analysis, word clouds, tagging.
It also provides all other regular data analysis features. While taking surveys, respondents feel the most at ease when they can answer in their own language. It can also enhance the accuracy levels. For example, SurveyAnyplace provides a wide range of language options. The online survey software that allows third-party integrations is especially useful in cases when businesses deal with multiple domains. Surveys can often fall prey to various kinds of biases.
For the most accurate results, you have to ensure that biases in answers get minimized. For instance, Qualtrics lets you do that by randomly displaying all questions, hiding some questions, and locking some in particular positions.
Automation helps you spend less time in creating questionnaires, designing, and distributing multiple surveys. You can spend the bulk of the time analyzing the responses and scoring them. The automation from Zoho Survey is a good example. You can also customize and personalize the survey form to align with your brand.
You can add your choice of colors, fonts, and company logos. After that, you can preview the entire survey before sending it to the target audience.
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